A lot of papers have empirically documented the influencing factors of cultural consumption at the micro level，a general research model involves income，education，gender and age. Based on the general model，this article refreshes an extended model by adding internet participation and explored the influence of consumption habit on cultural consumption in China. The results demonstrate that internet participation plays an important role in shaping cultural consumption of Chinese residents：（1）citizens are more likely to listen to music than the average resident by 31 percent，consume more music than the average resident either；（2）internet participation has a higher significant magnitude of the marginal effect on listening to music；（3）the rural subset model result shows improving internet penetration in rural areas may increase music consumption of rural residents.