In the past 40 years of reform and opening-up，manufacturing industry has been an important driving force for economic development. In the new era，driven by China's manufacturing 2025，enterprises will realize transformation and upgrading，and brand building and brand power promotion are important magic weapons for enterprises to survive and develop. In the wave of reform and opening up，Mengxiangyin has taken root in the Central Plains，positioned the traditional auspicious silver jewelry culture，and actively conveyed the auspicious and lucky product concept to the society. Through the scientific formulation of brand strategy development plan，creating a good environment for brand growth，strengthening brand culture propaganda，constantly pioneering and forging ahead，enhancing brand strength，winning the honor of “China's well-known trademark”，and becoming a leader in the silver jewelry industry. This paper takes Mengxiangyin's acquisition of China's well-known trademarks as a case study，hoping to provide reference for Henan industrial enterprises to create new business cards，enhance brand competitiveness and achieve new development.