The report of the 19th National Congress of the Communist Party of China pointed out that socialism with Chinese characteristics has entered a new era，and the main contradictions in our society have been transformed into contradictions between the people’s growing needs for a better life and the development of inadequate and unbalanced development. How to achieve the upgrading of consumption structure and reduce the gap between urban and rural consumption is an important part of solving the main contradictions in our society. Since the 19th National Congress，the income level and living standard of urban and rural residents in China have been significantly improved. The proportion of household consumption to GDP will continue to rise，and the consumption structure of urban and rural residents will be significantly improved. The mobile Internet consumption，durable goods consumption and the consumption potential of pursuing healthy enjoyment are further released. Along with this，the constraints on industrial structure and consumption structure mismatch，regional economic imbalances and inadequate economic development are increasingly constraining the upgrading of consumption structure. Under the background of new era and new contradictions，we need to promote the continuous upgrading of China’s consumption structure from the following four aspects：implementing the consumption growth strategy and policies，improving the consumption level of residents；coordinating the development of urban and rural consumer markets，improving the regional consumption structure；building an international consumption center and building an open Market environment；innovation and development of emerging industries，promoting emerging consumption.