科普影视作品是非常重要的科普载体。比起科普短文、科普图书、科普喜剧、科普广播等其他方式,科普影视作品兼顾科学性、社会性和艺术性,有自己的特征要素。因此,评价一部科普作品,要从科普知识本身的呈现、文字脚本的编写、声音和画面效果、镜头剪辑、观众可接受程度和产品可传播潜力等多方面进行综合评价。本报告以2012~2016年北京《科普影视集萃》中的40部科普影视作品为研究对象,整体描述这些作品在公民科学素质体现、所涉及基础学科、科学权威性体现、作品传播广度、艺术水准等方面的表现。本报告还尝试建立一个综合评价体系,通过专家对每一部科普影视作品的打分,来比较不同作品之间综合表现的差异。
<<Popular science film and television works are very important science popularization vehicles. Compared with other popular methods such as popular science essays,popular science books,popular science comedy,popular science broadcasting,etc.,science and technology film works must take into account scientific,social and artistic characteristics,and have their own characteristics. Therefore,the evaluation of a popular science work should be comprehensively evaluated in terms of the presentation of science knowledge itself,the writing of scripts,the sound and picture effects,the lens editing,the acceptability of the audience and the potential for product transmission. This report takes 40 popular science and television works in the Popular Science Film Collection of 2012-2016 as the research object,and describes these works in terms of the civic scientific quality,the basic subjects,the scientific authority,the breadth of the works,and the artistic level. Performance. This report also attempts to establish a comprehensive evaluation system to score each of the popular science and television works by experts to compare the differences in the overall performance between different works.
<<