本报告整理了2017年及2018年中国品牌车企在不同分类中的传播排名及排名分布变化情况,分析了典型中国品牌车企在不同分类中的传播状况,总结了2017年及2018年典型中国品牌车企在不同分类中的舆情传播热点。2017年,车企未来布局、中国品牌走向海外、代表性新车上市、新能源汽车发展计划成为各家车企的传播热点,电动新能源汽车是关注焦点,进一步加快国际化进程势在必行。2018年,各家车企扩大布局、中国品牌走向海外、新车型换代上市、新能源汽车发展规划成为传播热点,电动车、无人驾驶是关注焦点,车企之间的合资、合作进一步加深,走出去开拓国际市场成车企增长新动力。
<<This report sorts out the communication rankings and ranking distribution changes of Chinese brand car enterprises in different categories in 2017 and january-june 2018,analyzes the communication status of typical Chinese brand car enterprises in different categories,and summarizes the public opinion communication hotspots of typical Chinese brand car enterprises in different categories in 2017 and january-june 2018.In 2017,the future layout of auto enterprises,Chinese brands going overseas,the listing of representative new cars and the development plan of new energy vehicles have become the communication hot spot of various auto enterprises. Electric new energy vehicles are the focus of attention.From January to June,2018,the layout of various automobile enterprises,Chinese brands going overseas,new model upgrading and listing,and new energy vehicle development plan become the communication hot spot. Electric vehicles and unmanned vehicles are the focus of attention. The joint venture and cooperation of automobile enterprises are further deepened,and they go out to explore the new power of growth of automobile enterprises in the international market.
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