This report compiled in 2017 and 2018-June 1 Chinese brand new energy vehicles awareness，brand emotion and comprehensive satisfaction data，summarize and calculate the Chinese brand new energy vehicles is obtained attention before 20 comprehensive satisfaction situation，attention to a China brand new energy car model and the status of the comprehensive satisfaction are overall analyzed.Compared with other models，the brand communication of new energy vehicles is more flexible and rich in content.However，the overall satisfaction of new energy vehicles of Chinese brands changes due to the unstable performance，and the overall satisfaction declines to a certain extent with the increase in use.New energy models of Chinese brands should maintain and gradually improve the quality of models，and then promote the improvement of brand reputation. In order to maintain the sustainable improvement of reputation，it needs to be further strengthened.At the same time，Chinese brand new energy models have increased the publicity in the interactive media channels，and made unremitting efforts to establish a good model and brand reputation，improve their satisfaction and win over consumers and the market.