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本报告主要阐述了中国品牌MPV在2017年及2018年的品牌关注度情况、品牌情感概况，以及品牌满意度方面的情况，以期更全面地展现中国品牌MPV在2017年及2018年的品牌活动和取得的效果。2017年及2018年中国品牌MPV的品牌传播整体较为均衡。五菱宏光、宝骏730、长安欧尚A800及传祺GM8等车型的传播均有不同亮点。同期，中国品牌MPV车型的品牌满意度呈现逐步变化的特点。中国品牌MPV车型在2017年进入一个新的增长变化阶段，在原有车型基础上向提高配置、改变外观、加强舒适性的方面发展。
<<This section mainly elaborates the brand awareness，brand emotion overview and brand satisfaction of Chinese brand MPV in 2017 and january-june 2018.In the hope of more comprehensive display of the brand activities and effects of Chinese brand MPV in 2017 and january-june 2018.The overall brand communication of Chinese brand MPV is relatively balanced in 2017 and the first half of 2018.The communication of wuling hongguang，baojun 730，chang 'an auchan A800 and trumchi GM8 have different highlights.Over the same period，the brand satisfaction of MPV models of Chinese brands has gradually changed，and the brand reputation of the models is “from one to another”.Chinese brand MPV models entered a new growth and change stage in 2017，and developed towards improving configuration，changing Appearance and enhancing comfort based on the original models.
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