本报告整理了2017年及2018年中国品牌SUV车型关注度、品牌情感及综合满意度数据,总结并计算得出了中国品牌SUV关注度前30的综合满意度情况,对中国品牌SUV车型关注度及综合满意度状况进行了整体分析。得出的结论是:中国品牌SUV2017年度和2018年度的品牌传播方式基本一致。通过2017年及2018年中国品牌SUV车型综合满意度可以看出,中国品牌SUV车型的综合满意度总体呈现下滑趋势,而新车型上升势头明显。
<<This report has collected the data of attention,brand emotion and comprehensive satisfaction of SUV models of Chinese brands in 2017 and january-june 2018,summarized and calculated the comprehensive satisfaction of the top 30 SUV models of Chinese brands,and conducted an overall analysis of attention and comprehensive satisfaction of SUV models of Chinese brands.The conclusion is that the communication mode of Chinese brand SUV brand communication is basically the same in 2017 and the first half of 2018,with Great Wall haval H6 as the leader,followed by geely borui and gac trumpchi GS4.It can be seen from the comprehensive satisfaction of SUV models of Chinese brands in 2017 and january-june 2018 that the overall satisfaction of SUV models of Chinese brands shows a downward trend and the rising trend of new models.
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