本报告主要阐述了中国品牌轿车在2017年及2018年的品牌关注度情况、品牌情感概况,以及品牌满意度方面的情况,以期更全面地展现中国品牌轿车在2017年及2018年的品牌活动和取得的效果。本报告以列表的方式展现了2017年和2018年两个时间段内的中国品牌轿车传播量前50的车型,让人们可以详细了解这两个时间段的中国品牌轿车受关注度,并通过具体例证分析位于传播榜前列的车型。满意度榜单取前30名车型,并具体分析了它们之中典型车型能够获得高满意度的原因。
<<This section mainly describes the brand awareness,brand emotion and brand satisfaction of Chinese brand cars in 2017 and january-june 2018.In the hope of a more comprehensive display of the brand activities and results of Chinese brand cars in 2017 and January to June 2018.This report shows the top 50 models of Chinese brand cars in the two time periods of 2017 and the first half of 2018 in a tabular manner,so that people can get a detailed understanding of the attentions of Chinese brand cars in the two time periods,and analyze the models at the top of the communication list through specific examples.The satisfaction ranking of the top 30 models and specific analysis of the typical models among them can achieve high satisfaction.
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