本报告整理了2017年及2018年中国汽车品牌的传播量及调性分布情况,分析了中国汽车品牌的传播状况,总结了2017年及2018年中国汽车品牌的舆情传播走势,展示了中国汽车品牌的舆情传播走势发展特点。通过列表展示了全品牌舆情声量和舆情传播正负面占比。其中,舆情声量反映了品牌传播强度,从一个侧面反映了品牌的受关注程度。舆情传播正负面占比则与品牌的美誉度相关,正面占比越高,说明品牌的口碑更加良好;若负面占比较高,则表示监测期内对品牌方方面面不满意的声音比较突出。
<<This report sorts out the communication quantity and tonality distribution of Chinese automobile brands in 2017 and january-june 2018,analyzes the communication status of Chinese automobile brands,summarizes the trend of public opinion communication of Chinese automobile brands in 2017 and january-june 2018,and shows the development characteristics of public opinion communication trend of Chinese automobile brands.The list shows the proportion of positive and negative public opinion voice and public opinion communication of the whole brand.Among them,the volume of public opinion reflects the intensity of brand communication,and reflects the degree of brand attention.The proportion of positive and negative public opinion communication is related to the brand reputation. The higher the proportion of positive,the better the brand reputation.If the negative proportion is higher,it indicates that the voice of dissatisfaction to every aspect of the brand is more prominent during the monitoring period.
<<