以4次造车浪潮为历史背景,新一波造车势力自2015年以来再次崛起。本报告从历史背景、发展现状和未来展望3个角度对新兴中国乘用车品牌展开分析。国家新能源政策与“互联网+”战略促进新兴品牌选择新能源和SUV作为市场切入点,并以创始人进入背景为划分维度,将造车新势力划分为3类。从现阶段来看,各新兴品牌因融资能力、生产资质、战略布局不同而呈现差异性,但都承载着巨大的交付压力。在未来发展上,巨额且持续的经营成本给新兴中国乘用车品牌带来一定阻力,它们的前进之路必将漫长曲折。
<<Taking the four times wave of building cars as the historical background,the new car-making forces has risen again since 2015. The article analyzed the emerging Chinese passenger car brands from the historical background,development status and future prospects. The national new energy policy and “Internet+” strategy promoted emerging brands to choose new Energy and SUV as entry points. According to the background of the founders,the new car-making forces were divided into three categories. At the stage,the emerging brands were different due to different financing capabilities,production qualifications and strategic layouts,but all had huge delivery pressure. From future development,huge and sustained operating cost has brought certain resistance to emerging brands,the advance must be long and winding.
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