本报告首先对汽车品牌溢价的定义及由来进行了简要描述,然后结合中国汽车品牌溢价能力提升的各个阶段进行了历史回顾和过程式的详细展开分析:从2005年至今,中国汽车品牌大致经历了3个阶段,其中既有成功,也有挫折。历经10多年的艰辛发展,中国汽车品牌在造车能力和造车品质不断提升的同时,品牌溢价能力也在不断提升和突破,与此同时也产生了一批卓越的汽车企业。伴随着《中国制造2025》的提出,中国汽车品牌的实力必将不断增强,同时溢价能力也必将进一步提升,在国际市场中拥有重要位置。
<<This thesis briefly describes the definition and origin of automobile brand premium,then it carries a detailed review about each stage of the China automobile brand premium elevating process:from the year of 2005 till now,China automobile brand has experienced three stages of cars' manufacturing,including both success and setbacks. After 10 years of hard development,China's auto brands not only improves the ability in car manufacturing,at the same time,the ability of brand premium has been continuously upgrading and breakthrough,and a number of excellent leadership enterprises come into being. With the《Made in China 2025》 putting forward,the strength of China's auto brands will continue to enhance,the premium ability of China's auto brand will be further improved.
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