本报告界定了中国乘用车品牌的概念,重点梳理了2017~2018年中国乘用车品牌的发展现状,突出了品牌建设的重要性和意义。在梳理中国乘用车品牌发展脉络的同时,对中国乘用车品牌在品牌建设方面存在的问题进行了深度解析,对未来中国乘用车品牌整体向上突破并成为世界级品牌的发力点进行了展望,并提出了建议。在商用车方面,2017~2018年,宏观经济的改善、对超载超限的治理、对黄标车的淘汰和自然置换高峰期的到来,促进了我国商用车市场的发展,市场销量创造了阶段性纪录,销量增幅远远高于乘用车。而中国汽车零部件产业规模扩张速度明显快于整车市场,零部件产业链趋于完整,同时得到了国家的大力支持。本报告围绕产业规模、产业结构、企业盈利能力展开,分析了零部件企业当前面临的五大行业趋势,并提出了有针对性的发展建议。
<<This newspaper has defined the concept of the Chinese passenger car brand,which focuses on the development of the national passenger car brand in 2017,and highlights the importance and significance of brand construction. At the same time,the Chinese passenger car brand development is determined by the Chinese passenger car brand,and the Chinese passenger car brand has been analyzed deeply in the problem of brand construction. This paper also puts forward the prospect and Suggestions for the overall development of the Chinese passenger car brand and become a world-class brand. In the commercial vehicle,the market presents the following characteristics:(1) increase in growth of 13 percent;(2) the sales increase of more than 500% increased,and there was a rapid increase. (3) the momentum of the truck was better than the bus. And the expansion of auto parts industry in China is obviously fast in the vehicle market,the parts chain trend is complete,and the national government has supported it strongly. This newspaper has analyzed the five industries trends facing the current facing of the industry,the industrial structure and the enterprise profitability,and analyzed the development direction of the specific development.
<<Keywords: | Brand BuildingPassenger CarParts |