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    浙江省茶产业发展研究报告

    摘要

    2017年浙江省茶园面积达299。5万亩,同比增长1。35%;茶叶产量达到了17。9万吨,同比增长4。07%。通过改革合作社,进一步提高了茶叶生产的组织化程度,提升了产品的市场竞争力,形成集成优势,近几年积极推广茶叶生产的标准化和规模化颇有成效。除此之外,茶叶线上销售继续蓬勃发展,茶文化活动内容、形式丰富,对浙江省茶叶推广有积极作用。浙江省仍然位居绿茶出口的霸主地位,但是从量和价上来看均呈下降趋势。目前,浙江省采茶工短缺造成经营成本上升,获利空间受到挤压,而通过提高机械化程度、开展“茶+N”与茶旅游等多种产业融合的发展方式,可以进一步增加茶业的利润。气候是茶叶产量与品质的主要影响因素,浙江省政府近年来把“茶叶低温冻害保险”列为省级特色农业保险试点产品,缓解企业与茶农的损失。

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    Abstract

    In 2017,the total planting area of tea in Zhejiang has reached 2.995 million hectares,representing an increase of 1.35% over the previous year. The output of tea rose by 179000 tons,an increase of 4.06% compared to last year. Based on co-operative reformation,Zhejiang province has been improving the organization form of tea,increasing capability of marketing competition,and promoting the standardization and scalization in producing tea for years. Besides that,the business of selling tea online is blossoming. A wide range of tea events are beneficial to promote Zhejiang’s tea. Green tea in Zhejiang still remains the first in exports. However,there has been a decrease in demand for it. In addition,operating costs have been increasing because of labor shortages. Thus,Zhejiang has adopted various measures to make more profits,including improving mechanization level,promoting tea tourism and other related industries,etc. Since climatic factors are crucial for yield and quality of tea,insurance of tea plants in low-temperature freezing disasters was rated a provincial level testing project of special agriculture insurance in Zhejiang Province.

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    作者简介
    苏祝成:苏祝成,浙江农林大学教授。
    黄韩丹:
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