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    湖北省茶产业发展研究报告

    摘要

    茶业是湖北省优势产业,是解决三农问题的重要产业,2017年茶叶一二三产业融合综合产值突破600亿元。湖北省拥有六大茶类,其中以绿茶为主。“中国名茶之乡”“全国重点产茶县”数量不断增加,已经形成茶叶优势区域。湖北茶产业通过产地交易流通与线上市场流通、国际贸易出口等多种方式拓宽销售渠道,进一步增加茶产业收益。科研成果不断取得新的进展,为科学化培育提供新的依据。目前湖北省积极通过开展焦点问题培训,实施“走出去”战略,建立茶叶特优区等策略来改善人才匮乏、品牌不响、产能过剩等状态。

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    Abstract

    The tea industry is one of the preponderant industries and the key of “three agricultures” problem in Hubei. The gross output value of the tea industry has hit over 60 billion yuan in 2017 by promoting the integrated development of the primary,secondary,and tertiary industries. There are six main categories of tea in Hubei which green tea is mainly produced. Since more and more destinations in Hubei are famous for its tea,it has enabled each destination to seize its own competitive advantage and capitalize such advantage into growth for Hubei’s tea industry,making profits by extending marketing channels,including local distribution,e-marketing,international trade,etc. Great progress has been made in developing strategies for cultivating new abilities in scientific research. In order to solve problems like lacking of talents and low levels of brand awareness,Hubei has continued to carry out skill training courses and adopt “going outside” strategy.

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    作者简介
    宗庆波:宗庆波,湖北省农业厅果茶办公室,推广研究员;湖北省茶叶学会会长。
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