Financial industry is the main driving force to promote social and economic development and social prosperity，and it is also an important methods and pillar industry to realize the great-leap-forward development of Xiongan New Area.Under the current situation，the advantages，disadvantages，opportunities and challenges are coexisted.By giving a research of the development environment of Xiongan financial industry，the paper puts forward that the target of Xiongan financial development should be to build a center for financial science and technology innovation，for financial infrastructure，for innovation and entrepreneurship，and then make “Xiongan Financial Brand” well-known.This paper puts forward policy suggestions from four aspects：developing green finance，developing financial science and technology，innovating the way of capital supply，and promoting the internationalization of the financial industry of Xiongan.