In the context of economic globalization and cultural pluralism，the Internet and the Internet of Things have been deeply elaborated in the modernization process，and further integrated seamlessly with the daily life of contemporary people，which came with the continuous melting of industrial boundaries，the progressive generalization of cross-media communication，the increasingly open industrial environment，the increasingly broad policy direction，and the remarkable diversification of audience consumption content.The museum industry is experiencing a new period of development，and the importance of innovation in the dimensions of products，contents，marketing，communications，and markets has gradually highlighted.The museum is no longer just an immovable ancient territory，but also a cultural attraction for contemporary people to participate in the center of social life.It is the focus of the whole industry that how to utilize the new technology to enable the new development and production of the museum industry，how to use the new media to integrate the creative marketing of museum and extend the value chain of the museum industry.