More and more Internet enterprises are involved in the development of poverty alleviation in rural areas，and the major e-commerce enterprises are using their own advantages and membership bases to build poverty alleviation platforms among enterprises，the public and the poor，so as to promote the overall development of rural economy and society.Taking the model of Vipshop e-commerce poverty alleviation and VIP Love Workshop，this article provides a full picture of the concept，model，outcome and impact of the program.Through the study on how Vipshop has helped the sustainable development of China's rural communities by awakening the intangible cultural heritage，this article shows the advantage of e-commerce poverty alleviation and the new possibility that Internet enterprises brought to poverty alleviation.This article also analyses the model and method of e-commerce poverty alleviation.VIP Philanthropy adheres to market orientation，develops local fashion industry with unique characteristics according to local conditions，and introduces famous designers to cultivate leading enterprises，forming a whole industry chain supporting mode of “ e-commerce platform + well-known brands + fashion designers+local leading enterprises”.VIP will continue to devote itself to the targeted poverty alleviation as before，drive other e-commerce enterprises to engage in targeted poverty alleviation，promote and expand existing projects in depth，and explore new poverty alleviation projects so as to help the poor more widely and explore more diversified methods of poverty alleviation with e-commerce enterprises.