Charity auction is popular with the society in helping charitable organizations，other NGOs and individuals to raise money for charity because of its unique characteristics of openness，transparency and extensive transactions.At present，the charity auction in Guangzhou is still in the primary stage，and there are some urgent problems to be solved：the legal awareness needs to be strengthened，the professional level needs to be improved，and the forms and auction products of charity auction need to be enriched.In the new era，how will Guangzhou's auction industry keep up with the pace of “city of philanthropy” and go ahead in the country again？ Based on the analysis of the current situation of charity auction in Guangzhou，this paper introduces the exploration and practice of Guangdong Huayu Auction Co.，Ltd.in the charity auction field，in the hope of attracting more valuable works and discussing how to raise money in a professional charity auction，and at the same time spread positive energy of public charity.Guangdong Huayou Auction Co.，Ltd.innovates auction planning and professional services，enriches forms of charity activities，provides diversified services of “ online + offline”，promotes cooperation between charity auction and commerce，and carries out charity auction in accordance with laws and regulations.