In 2017，the ecology of commonweal communication in Guangzhou changed from “decentralized distribution stage” to “platform construction stage”.In the past，it mainly relied on grass-roots efforts，resulting in weak communication，narrow range and strong randomness.This situation has changed obviously，and the new pattern of “government setting up a platform，civil society taking action，and industry having a joint voice” has gradually taken shape.Listing some important events of commonweal communication in Guangzhou in 2017，such as the holding of the Charity Carnival on Beijing Road，the wide spread of a HTML5 page of “Elderly Canteen”and the initial issue of The Shancheng Magazine，this essay tries to show the roadmap of the philanthropy development in Guangzhou in 2017，which is from the industry to citizens，from offline to online，from decentralized distribution to centralized demonstration.It will also analyze the huge innovation and profound impact of the current development of the Internet and the policy environment on commonweal communication.The huge impact was especially reflected in the fact that the philanthropy in Guangzhou began to have a core centre in 2017，that is to build the “City of Philanthropy”.