The work of foreign cultural exchanges of Hubei continued to exert its strength and actively participated in building the Belt and Road in 2017. By means of establishing mechanism，setting up platform，expanding channels，building brand，developing culture，etc.，the the cultural dissemination ability improved，the achievements of cultural exchanges with foreign countries expanded，which effectively served the national development strategy and Hubei's economic and social development. However，in this process，there are still some shortcomings，such as insufficient resource coordination，unclear interpretation of Jingchu culture，poor application of international language，inadequate development of cultural resources，weak international communication，few cultural flagship enterprises and weak brand competitiveness. Therefore，we need to take effective measures in expanding communication channels，promoting international communication，promoting the development of cultural foreign trade and developing new media to further strengthen the effect of Hubei's cultural exchanges.