In 2017，the pace of transformation of Hubei's cultural industry accelerated，new achievement was made in collaborative innovation and the integration and development of Hubei's cultural industry by taking the national cultural development strategy as an opportunity，the efforts of using “going out and bringing in” policy for cultural industry were intensified，the pilot work of cultural consumption was developed steadily and orderly，the special support of cultural industry was strengthened，the strategy of cultural brand achieved initial results，and the effect of cultural poverty alleviation is remarkable. However，there are also some problems in the development of cultural industry，such as low conversion rate of industrialization of traditional cultural resources，unbalanced development of modern cultural industry，weak motive force for the development of new cultures and weak demand for cultural consumption. Therefore，effective measures should be taken from the aspects of cultural supply side reform，stimulation of cultural consumption demand and cultivation of cultural talents to further promote the development of cultural industry in Hubei Province.