微电影因其短平快的传播特质及其方便快捷的互动交流优势,深受观众与创作者的喜爱。本文从微电影发展历程与创作实践总结经验与教训,结合当下微电影发展的机遇与挑战,在微电影作品创作选题立意、剧本打磨、故事架构、独特视角、艺术层次提升、商业植入、“微电影+拓展”等多方面寻求突破。
<<Micro films are popular among the audience and their creators owing to their short,frequent and fast features as well as convenient interactive communication advantages. This paper summarizes the experience and lessons from the development process and creative practice of micro films,combined with the opportunities and challenges of the current micro film development and seeks breakthroughs of micro-cinema creation in many aspects such as the theme conception,script polishing,story structure,unique perspective,artistic level improvement,business implantation,micro film plus expansion,etc.
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