Micro film and short videos are short and flexible，easy to make，fast to be spread and popular with young audiences. As a gathering place for young people，colleges and universities boast one of the most intensive audiences for micro film and short videos. College students are also an important group for the production and communication of micro film and short videos. The creation of micro film and short videos has become an important way to improve the level of film and television media talents. Micro film and short videos have played a positive role in promoting the construction and development of film and television media colleges and universities，education and teaching reform，as well as moral and aesthetic education.