In 2018，users of short video apps in China have reached nearly 600 million. In recent years，with the rapid development of short video industry，China's short video business has achieved a dramatic growth with an experience of “wading across the stream by feeling the stones”. Thanks to the increasingly improved regulatory mechanism of relevant national departments，the development process of short video has attracted more attention. The previous business model of short video was largely dependent on advertising revenues，which was single and unstable. Starting from the future trend，this paper analyzes problems in the current business model of short video and points out the direction of its development in the future.