随着移动互联网的发展和智能终端设备的普及,近年来,微电影短视频作为一种新的媒介形式和传播力量迅速兴起。2018年,微电影短视频发展体现出三大亮点,即微电影短视频成为舆论宣传新阵地,深刻影响了舆论生态和媒体格局,并为网络视听发展提供了新动能。随着国家治理的不断加强,微电影短视频步入规范化发展的新轨道。在政策、产业和技术的共同驱动下,未来微电影短视频将迎来新的全面发展机遇,展现出三大发展趋势,即微电影短视频的创作生产将持续繁荣,社会文化效益将进一步彰显;产业模式将日益成熟,经济价值将进一步释放;制度建设不断推进,发展环境将进一步完善。
<<With the development of mobile Internet and the popularization of intelligent terminal devices in recent years,micro film and short video has emerged as a new medium and communication force. In 2018,the development of micro film and short video presents three highlights,namely,micro film and short video has become a new front for publicity,deeply affected the public opinion ecology and media landscape home and abroad,and provided new power for audio-visual products on the Internet. Thanks to continuous strengthening of national governance,micro film and short video has been developing in a standardized manner. Co-driven by relevant policies,industries and technologies,micro film and short video will develop in a new and all-round way in the future,showing three major development trends,namely,first,the creation and production of micro film and short video will continue to prosper to deliver more social and cultural benefits;second,the industrial model will mature gradually to further release economic value;third,the system construction will be pushed forward to further improve the development environment.
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