通过对31个省级图书馆微信公众号信息发布状况的分析,本研究发现当前各省级公共图书馆开始注意通过这一自媒体平台向公众发布志愿服务信息和提升自身影响力,但对志愿服务活动开展情况呈现不足,微信推送形式和内容相对单一,许多信息对文化志愿服务与图书馆工作人员服务未明确区分,东部与中西部地区推送情况存在较大差异。为发挥微信公众号作为分享志愿服务信息和开展数字化服务平台的功能,需要结合这一媒介的特点,进一步明确志愿服务范畴,增强文化志愿服务成果展示,增强与读者的互动,促进图书馆更好地利用微信平台,提高群众对文化志愿服务的理解,吸引更多的社会公众参与文化志愿服务。
<<According to analysis of released information of WeChat official accounts of 31 Provincial Libraries,it can be found that provincial public libraries have begun to pay attention to the release of volunteer service information and have enhanced their influence through this self-media platform presently.However most failed to fully present the development of volunteer service activities,forms and contents of information release are relatively simple,many information does not clearly distinguish services between cultural volunteer services and library staff services,and there is a big difference between the eastern and the central and western regions.In order to make WeChat official accounts function as a platform sharing volunteer service information and developing a digital service,it's necessary to combine the characteristics of this medium,further clarify the scope of volunteer service,enhance cultural volunteer service results display,enhance interaction with readers,promote libraries to make better use of WeChat platform to improve people's understanding of cultural volunteer service and attract more public participation in cultural volunteer service.
<<Keywords: | Information DisseminationCultural Volunteer ServiceProvincial Public LibraryWeChat Public Account |