The reason why Bama can stand out from many other longevity hometowns is mainly due to the adoption of different brand developments in different stages：in the incubation stage，Bama established a longevity cultural brand. In the juvenile stage，Bama strengthened brand awareness and brand positioning. In the growth stage Bama enhanced the quality and connotation of products and services，enriched the brand culture. Finally，in the mature stage，Bama increases the maintenance of the brand，extends the longevity industry chain，and continues the brand life.