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随着全球社交网络平台飞速发展，越来越多的传统媒体热衷投身于社交网络平台。台湾“中央通讯社”作为台湾地区传统主流通讯社也通过各大社交网络平台发布讯息，增强传播效果。社交平台影响用户的过程分为四个阶段：Awareness（注意）—Appreciation（认同）—Action（行动）—Advocacy（宣传），本文以此为依据，对台湾“中央通讯社”在社交平台的传播力进行了观察和分析。结果显示，台湾“中央通讯社”的国际微传播影响力有限，存在自我定位困境等问题。本文对台湾“中央通讯社”国际微传播所做的研究对大陆涉台新闻报道颇有启发。
<<With the development of social network platform，more and more traditional media step into this area. Taiwan “Central News Agency” also reports news through main social network platforms to enhance communicating effects. The process that social platform affects users can be divided into 4 stages：Awareness-Appreciation-Action-Advocacy. On that basis，the writer makes observation and analysis on the performance of Taiwan “Central News Agency” in social network platform，and concludes that Taiwan “Central News Agency” faces limited communication ability，self-orientation dilemma along with other problems，which could provide reference to Taiwan-related reports.
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