The purpose of this article is to discuss and suggest effective ways to explore Internet technology，digital syndication platforms，and social media to achieve effective global distribution of China content in various forms. With the rapid growth of Internet technology and the digital media platforms including social media，individual people has been enabled to become more and more powerful media institution，in diverse forms. BON Cloud is currently working with nearly 1，000 overseas social media partners and individual media professionals and thus has extensive overseas content distribution case experience. The article will also showcase the BON Cloud's typical cases of overseas distribution of China content for many years to suggest ways to improve the current practice of global distribution of China content at national and international levels.