在中国已经成为世界举足轻重的新媒体技术创新大国的背景下,以今日头条等为代表的互联网机构已经开始了其国际化发展的历程。以目前公开数据来看,今日头条不仅凭借其技术优势拥有了较高的国际传播力,在公信力层面也有着不俗的表现。研究发现,在开拓国际市场的过程中,今日头条一开始就采用了技术流与内容流同步推进的策略,通过收购等多样化的方式积极融入当地主流文化,成为中国互联网技术成果转化以及为世界提供技术方案的典型。
<<As communication technology is playing a more important role in China,Internet companies such as ByteDance has began to explore the world market and made great achievement. With its advantage in advanced technology,ByteDance has gained international influence. Moreover,It has also earned good reputation by combining technology and information flow. It is found out that ByteDance is able to mingle with the mainstream culture of the target countries through various ways. Acqusition is one of the main methods. ByteDance is a good example for using technology in promoting international communication.
<<Keywords: | Global Communication EffectByteDance |