世界正前所未有的关注中国,中国对外传播媒体也在悄然改变着世界舆论场。本文依托来自中国国际电视台(CGTN)的一手真实数据,对2017年CGTN在Facebook、Twitter和YouTube三大海外社交媒体上的国际传播特点与规律进行了梳理和分析。
<<As China has been increasingly drawing the world's attention,the international communication and broadcasting work of China also gradually reshapes the global mass communication. Based on the first hand data of the China Global TV Network,and by focusing on the efficacy of communication,this study analyses the platform,innovation of content,and innovation of broadcasting brought by CGTN. Moreover,the upgrade of the propagation force,guiding force,and credibility of CGTN is being studied. In the end,the study proposes further suggestions on improving China's international communication.
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