China Daily，a flagship of national English-language newspapers in China，has blazed a unique but noticeable trail of digital production，marketing，and story-telling for the past three years after establishing its New Media Center. As a comprehensive multimedia outlet with 90m global followers，China Daily contributes to International discourse power of China's media by representing its global influence and credibility. With an aim to construct Discourse system with Chinese Characteristics，China Daily still has a long way to go in the era of micro-communication，including multimedia convergence，intelligent operation and high-quality content-production.