With the development of mobile internet technology，social media platforms are booming in recent years.How to seize the opportunity and sticking to the main position of public opinion is a major issue faced by many domestic mainstream media.Telling Chinese stories in the new era and conveying Chinese voices and expressing China's position to the world appropriately through social media are the key to enhance China's international influence.This paper analyzed the opportunities and challenges in its international micro-communication building process of Chinese media，and took the practice of the People's daily to operate its Facebook and Twitter official accounts as an example，and summarized and refined the experiences of Chinese media in developing international micro-communication，and proposed suggestions to enhance the international micro-communication capabilities of Chinese media for future.