A goal of building Chengdu into a national central city fully representing the new development concept was proposed at the 13th CPC Chengdu Congress. Missions of Chengdu's cultural construction include inheriting the Ba-Shu civilization，developing the Tianfu culture，and striving to build a world famous cultural city. Chengdu is the only megacity owning both captive and wild giant panda resources all over the world. As one of the important habitats of giant pandas in China，Chengdu is rich in giant panda resources. As we know，giant panda is the “diplomatic ambassador” of our country，loved by the people all over the world. Therefore，protection and breeding of giant pandas，brand marketing，and innovative development of giant panda culture are important ways to inherit and develop Ba-Shu civilization and promote Tianfu culture globally，as well as one of the symbols of Chengdu as a world famous cultural city in future. This paper studies and analyzes the existing resources and problems of Chengdu's giant panda branding，and puts forward relevant countermeasures and suggestions.