当前我国文化创意产业发展的主基调就是产业融合,包括传统与互联网的融合、内容与技术的融合、产业园与资本的融合,等等。在此主基调下,文化创意产业呈现新的发展趋势,也出现了许多新的问题,这都需要我们清晰予以把握。对于文化企业来说,围绕产业变动重新组织商业模式势在必行。当前有10种商业模式的创新集中反映了我国文化创意产业融合发展的新态势,分别是延长产业链模式、文化科技融合模式、内涵网红模式、线上线下联动模式、“互联网平台+”模式、频道组合模式、未来模式、跨界内容体验模式、新型产业集聚模式、平台型发展模式。
<<The main keynote of China's cultural and creative industry Development is industrial integration,including the integration of traditions and Internet,content and technology,industrial parks and capital,etc. As a result,some new development trends emerge together with a lot of new problems which need us to grasp clearly. For cultural enterprises,it is imperative to reorganize their business modes around industrial changes. The following ten innovations in business mode reflect the new situation of the integrated development of cultural and creative industries in China:extended industry chain,cultural and technological integration,online celebrities with dignity,online and offline linkage,“Internet platform+”,channel combination,future mode and cross-border content experience,new industrial cluster and platform-type development.
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