Cultural undertakings and cultural industries are the two pillars of China's cultural reform and development.In the new era，on the basis of continuing to promote the separate development of cultural undertakings and cultural industries，it is of great practical significance to appropriately promote the integrated development of cultural undertakings and cultural industries.Standing at the grassroots level of the township，Longjiang culture center in Hanzhong city，Shaanxi Province integrates the local cultural resources and promotes the development of the cultural industry through cultural undertakings.And in return，cultural industrial development fosters the construction of the public cultural service system and the protection of cultural heritage.Thus，a grassroots practice of the integration of undertaking and industry development has emerged.The basic experience of the Longjiang cultural center to promote the integration of undertaking and industry lies in promoting the unification of the main body of the undertaking and industry integration，sharing the local cultural resources，giving full play to the dual role of the government and the market mechanism，and advancing the supply-side structural reform.