Understanding “new normal”，adapting to “new normal” and leading “new normal”，as a great logic and basic requirement for national economic and social development from the present till a certain period，is a primary task lays ahead of higher education. Based on literature review and empirical researches on the official website news and the annual memorabilia of the top 10 universities of finance and economics，“new normal” of higher finance and economics education at least reflects in the following seven aspects，quality culture guidance，innovation driven development，legal thinking consciousness，common governance mode，multi-culture communication，assessment and evaluation accountability and big data decision. During the period of 13th Five Year Plan，in the face of the target and task on building moderately prosperous society in 2020，higher finance and economics universities are required to operate，design and highlight the key points in keeping strategically concentrated and unbiased，paying attention to the coordination of development，innovating the formation mechanism of first-class discipline and strengthening institutional research and database construction.