生猪养殖过程中的兽药使用行为对生猪的质量和产量具有重要影响。生猪的质量和产量提升有赖于规范使用兽药行为。本文探讨了感知风险、预期收益对规范使用兽药行为的影响,揭示了自我效能感在其中的重要调节作用,并利用来自全国四个省区的397个生猪养殖户的调查数据,通过分层回归分析方法检验了感知风险、预期收益对规范使用兽药行为的影响,以及自我效能感在其中所起的调节作用。实证分析结果显示:预期收益、自我效能感对规范使用兽药行为具有显著的正向影响,而感知风险则对规范使用兽药行为影响不显著;自我效能感正向调节预期收益对规范使用兽药行为的影响,负向调节感知风险对规范使用兽药行为的影响。
<<Pig farmers’ behaviors of veterinary drug usage has an important impact on the quality and yield of pig production. The quality and yield improvement of pig production depend on veterinary drugs use compliance behaviours. This article analyzes the impacts of perceived risk,expected benefits on the veterinary drugs use compliance behaviours,and discusses the importance of regulating effect of self-efficacy. And using survey data in four provinces from china,it employs hierarchical regression analysis to test perceived risk,expected benefits on the veterinary drugs use compliance behaviours and the regulating function of self-efficacy. The results show that expected benefit and self-efficacy have positive impacts on agricultural producers’ veterinary drugs compliance behaviors. Self-efficacy significantly moderated the positive relationships between perceived benefits and veterinary drugs compliance behaviors such that it was stronger among high self-efficacy than among low ones. Self-efficacy significantly moderated the negative relationships between perceived risk and veterinary drugs compliance behaviors such that they were weaker for high rather than low in self-efficacy.
<<Keywords: | Self-efficacyPerceived RiskExpected BenefitsPig Farmers’ Behaviors of Veterinary Drug Usage |