Product pricing power is a market commanding high point that enterprises and countries compete to seize. This article will focus on the product pricing power and try to integrate cultural factors into the product pricing system to construct the theory and strategy of product pricing power which includes cultural factors. For the first time，this article systematically constructs the theory system of product cultural pricing power，which will enrich the existing product pricing theory research. It is helpful for Chinese enterprises to effectively introduce cultural factors into the product pricing process to increase the added value of products，and it also provides reference for the Chinese government to take corresponding measures to improve the pricing power of product culture in China.