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近年来，随着电子商务的迅速扩张进而出现行业拐点，我国电子商务发展目前已呈现出相对缓慢和平稳增长的态势，对其未来发展趋势和方向的讨论亦越来越受到关注。作为人口大省和消费大省，在产业升级、消费升级的大背景下，四川省电子商务行业如何因势利导，适应消费者对品质的追求，从而实现整个行业的可持续发展具有重要的理论意义和现实意义。本文以逻辑斯蒂模型为基础，对四川省电子商务行业的拐点问题进行了多方位研究分析。结果显示，四川省电商市场的拐点并未到来，2019年及未来几年四川省电商市场仍将呈高速发展态势。
<<In recent years，due to rapid expansion of e-commerce，the turning point of the e-commerce industryappeared. China's e-commerce has shown a trend of relatively slow and steady growth，and the discussion about the future development gained more and more attention. As a populous province with big consumption，it is of great theoretical and practical significance for Sichuan e-commerce to adapt to the situation and consumers' pursuit of quality，in the context of industrial upgrading and consumption upgrading.Based on the Logistic growth model，this paper analyzes thoroughly the problems appeared in turning point of e-commerce in Sichuan Province in many aspects，and forecasts that the turning point of e-commerce in Sichuan Province have not come and e-commerce in Sichuan Province will develop rapidly in 2019 and next few years.
<<| Keywords： | E-commerceSichuan ProvinceRapid Growth |
