In 2011, the scale of the Chinese mobile phone newspaper industry has been enlarging slowly. The mobile phone newspaper-reading still the top choice among users. However, Chinese mobile phone newspaper industry's revenue had declined, and the users' willingness to pay for the mobile phone newspaper had waned. Weibo (micro-blogging in China) had quickly thrived owing to its timeliness, convenience, populism, and interactivity, others like book, periodical, magazine. These reading forms had occupied lots of users' fragment time, becoming the strong competition against mobile phone newspaper. There were some new phenomenons in Chinese mobile phone newspaper industry, for instance, government had been providing information to mobile phone newspaper, and media put forward mobile phone video newspaper, and so forth. Those new measures and attempts will point out a new direction for the transitional development of the mobile phone newspaper in the near future. <<