借助酒店背景优势,酒店系长租公寓采用委托管理、加盟管理以及直营管理等多种轻资产运营模式,并通过酒店标准化产品来为长期租客群体提供相关服务。在实际运营中,与酒店物业资源获取存在上下游冲突,且标准化服务在不同客群的需求上体现并不突出等,导致市场的接受度相对偏低。未来,长租公寓市场上的“酒店系”或将满足部分需求,对于整体客群的影响较弱。
<<Taking the advantages of hotel background,most Long-stay residence brands with hotel background adopt asset-light strategies,which concludes,mandatory administration,franchise businesses and line department,and they also provide hotel service for the consumers. However,due to the channel conflicts of obtaining housing resources and the disadvantages of standardized service,the residence brands still have not gain much market acceptance. In the future,Long-stay residence brands with hotel background will meet part requirements of customer group,but they can only make a small effect on the whole customer group.
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