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从2014年YOU+受到雷军1亿元A轮融资算起，长租公寓行业经历了从情怀到资本，再到产品驱动的发展阶段。作为第一批长租公寓企业类目，当碰到政策、环境和市场问题时，品牌系集中式长租公寓更多的是寻找解决方法。物业、消防、卫生等事件爆发下，通过社群化运营，沉淀了公寓用户的信心；扩张、并购、重组等市场竞争环境下，通过人才化培养，给予行业成长的动力。这也被认为是品牌系“小而美”的意义所在。
<<Since Youplus raised 100 million yuan from Leijun in 2014，Long-stay residence has experienced three stages from “spirit”，“capital” to “product”. As the first batch of Long-stay residence brands，centralized Long-stay residence brands are facing a lot of challenges such as polices，environment and marketing，and also they are seeking solutions actively. With the outbreak of incidents，such as “property”，“fire protection “and “environment”，centralized Long-stay residence brands enhance the customer loyalty by taking “community marketing” approach；they also take talent training seriously to enhance their competitiveness in the competitive environment of expansion，merger and reorganization. That is also the charisma of this industry.
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