In recent years，large-scale enterprises of top 100 real estate industry began to entry Long-stay residence field，and “human resource competition” and “expansion” become common situation. The abundant property resource and great capital reserves of real estate enterprises enable the Long-stay residence field with much more potentials. The relatively more mature real estate enterprises provide rich experience for the development of Long-stay residence brands，meanwhile，according to the study of real estate operation management，we could found that，it is essential to guarantee the scientific and systemic during the substantial products building，branches expansion and making long-term strategic planning. Real estate enterprises start to put developing Long-stay residence on the core strategic plan，as the developing rental housing industry is becoming more significant for promoting people's life qualities.