In the early years，domestic service residence brands learnt advanced experience from the international service brands. Recently，domestic service residence brands start to increase the area-effectiveness and improve dedicated service with the demand of Gold-collar worker upgrading，and domestic service residence brands are becoming an important driving force on the market. Nowadays domestic service residence brands made certain achievements in brand construction，service and operation，the mature localization strategy also become one of their advantages. Doing case study of domestic service residence brands is meaningful for the sustainable development of Chinese rental housing industry. We could make clear forecast for the development of rental housing industry，by taking attention to the development and evolvement of the regional brands，traditional brands and the brands with hotel background，which are，the top brands of service residence brands need to do rapid expansion to obtain the leading position in the industry，upgrade service and interact product according to consumers demand；and operate intensively to reduce operational cost and boost profit.