Centralized Long-stay residences are commercial real estate which are decorated and rented out as apartments by operators，most of centralized Long-stay residence brands are concentrated in large cities. With more and more burgeoning brands emerged，the industry development foundation is becoming more solid in recent years，especially，since major real estate enterprises，hotel management companies and property agency firms joined centralized Long-stay residence industry. Behind the industry booming，however，centralized Long-stay residence brands also faced difficulties，such as low rental rate，low rate of return and fund flow difficulties. Centralized Long-stay residence brands began to adjust corporation strategy from expansion to operation，for example，exploring customer demand to enhance products premiums.