In the early years，service residences are situated in Zhujiang River Delta region，their target customers are foreign executives who have long-term travel and accommodation demand in China. With the development of service residences，they are becoming more and more popular with high spending businesspeople who has medium or long term travel accommodation demand，so the target customers of service residences has changed. Nowadays the distribution of service residence potential customer is expanding from eastern coastal China to northern and western areas，and the percentage of the tourist cities is rising. Earlier，most of service residence brands choose expansion as the primary strategies，with brands matures，they began to pay more attention to costumers，and for example，they start to focus on customer feedback，enhance service quality and strengthen customer loyalty by taking online marketing methods.