At present，there is a large number of urban floating population in China，however the development of supply and demand of rental housing market is structural imbalance. Promoting the development of rental housing industry is meaningful for people to pursue wonderful life. Recently，the long-stay residence brands have emerged，and the number of long-stay residence brands has already exceeded 2000 in 2018. Operators，consumers，owners and investors all require scientific Brand Evaluation Index which could help them do brand evaluation，construction and management and promote industry development. Rental Housing Brand Evaluation system is a scientific model and it focuses on rental housing market. It is established on the basis of “Report on the Evaluation of Chinese Brand” and other classical brand evaluation systems，also it takes Interbrand brand evaluation system as an important reference model. This system could monitor the relationship between brands and consumers dynamically，and evaluate rental housing brand sustainably.