迈点品牌指数MBI是由迈点研究院自主研发的一套指数体系。其基于当前经济互联网+的发展趋势,侧重于市场因素和消费者因素,动态衡量消费者和品牌之间的关系。通过衡量品牌价值中关键因素品牌知名度、品牌美誉度、企业服务、传播形象,将品牌作为一种无形资产给企业带来的超值能力进行评价,选取衡量品牌价值的关键评价。依据物业业态和客群定位,迈点品牌指数MBI将长租公寓品牌划分为服务式公寓、集中式长租公寓和分散式长租公寓三类,其中盛捷服务公寓、YOU+国际青年社区和蛋壳公寓分列第一位。
<<Meadin brand index (MBI) is an index system which is developed by Meadin Academic institution independently. Based on economic internet trend,MBI focuses on factors of market and consumer,it could measure the relationship between consumers and brands dynamically. Regarding brand as intangible assets,MBI evaluates extra value of brand for enterprises,by taking brand awareness,enterprise service and brand image as key factors. MBI clarifies Long-stay residence into three categories according to types of property and groups of target customer,which includes service residence,centralized Long-stay residence and distributed Long-stay residence,and ranking them by monitoring specific dimension performance. Somerset Serviced Residence,Youplus and Danke Apartment are ranked first in different categories respectively in the first half year of 2018.
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